Link Building For Free Online Game Websites

Link building is recognized by most webmasters as a necessity to successfully rank in search engines. There are various types of links and linking strategies, including one-way links, reciprocal links, and 3-way link exchanges.

The free online games industry has a unique advantage when it comes to link building. The entire gaming community recognizes the need for link exchanges and thus makes it relatively easy to start them. Most free online gaming websites have a links page with a quick and easy to fill out form that, when submitted, submits a request to the site’s webmaster. Once received, the webmaster can approve or delete the application after reviewing the applicant’s website. It is a common and recommended practice to first add the website link the applicant is applying to on your own website.

There are many arguments that reciprocal linking is ineffective and should be avoided. Reciprocal link exchanges are a link exchange between two websites, where both sites display links to each other. The free online games industry continues to thrive on these types of exchanges, in addition to examining other linking strategies.

As in every corner of the World Wide Web, there are those who want to disappoint. Some unethical webmasters have been known to exchange links with others  and then remove the links from their sites to achieve some short term one-way links. Due to these few scams, gaming community webmasters should be vigilant and regularly check their link partner’s sites to see if their links are still live.

These unique advantages are rarely seen in other industries and niches. Although they compete with each other, the members of this gaming website community continue to work together to succeed in a successful market relatively unaffected by the global economy.